From raw material to end of life disposal, products in this category are leaders when it comes to limiting environmental impact. To be considered ‘sustainable’ by Algae, a company must consider holistic sustainability - material choice, packaging, logistics optimization, manufacturing process and location/factory, and end of use disposal of an item.
We believe creating a consumer industry focused on doing little harm to the world can’t be exclusive to the environment. It must also take into consideration the impact to humans and animals. Products in this category have been produced by people who earn fair payment in decent working conditions. They do not include conflict materials, are not tested on animals, and do not use any form of child labor.
To be included in this category products must contain no plastic, and materials of the product must be biodegradable. Specific focus is payed to certified organic products produced without the use of hazardous chemicals, pesticides, genetically modified organisms (GMOs), or herbicides.
There is very little regulation on products claimed to be ‘natural’, ‘eco-friendly’, ‘ethical’, or ‘green’. We believe third party certification is an important part of providing transparency for consumer choices.
Products in this category meet rigorous standards for certifications such as - Fair Trade, Organic, B-Corp, EWG, or Leaping Bunny (to name a few).
Avoiding non-compostable products won't solve the problem of overflowing landfills, or the question of what to do with the nearly 9 billion tons of plastic in the world today. Products in this category are creatively re-purposing materials that would have ended up in landfills. By creating a demand for these materials, a business case is made for diverting waste that already exists into something useful.
Localism to us applies to the full supply chain. Companies and products in this category work hard to reduce their carbon footprint by utilizing local materials and manufacturing. To be considered in this category, the majority of materials and manufacturing must be acquired and performed in one place - be it the USA, Canada, India, or Australia.