OUR PHILOSOPHY

Algae Goods is the belief that it’s time for the Surf and Outdoor Lifestyle industries to evolve, because climate change is real.

'Eco-friendly' and ‘sustainable’ are two adjectives that have been diluted by an industry of green-washed marketing. We believe that if given the option, most people would prefer to consciously consume, but often do not have transparent information or accessibility to product alternatives. Algae Goods provides the service of research and verification for those with the best intentions that don’t have the time or resources to do the homework. We target products suffering from oversaturated marketplaces, that have a major impact on the health of ourselves and our environments, with a specific focus on outdoor adventure lifestyle. It’s our belief these industries need to do more to neutralize the negative impact of their manufacturing and pollution in the environments they profit from.

Algae is committed to finding products that set the standard for transparency and sustainability, while providing a platform for information on issues such as ocean conservation, sustainability in manufacturing, and alternative energy.

Living a conscious life should not be a counter-culture, it should be the norm in all industries.

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OUR PHILOSOPHY
WHY ALGAE GOODS? Background

WHY ALGAE GOODS?

Scientists have concluded that at least every second breath we take comes from the ocean. The majority of that oxygen is produced by Algae.

OUR FOUNDER

Having built a successful career in Design and Product Development, the original plan for Algae was that of a manufacturer of sustainable products. After a bit of research it became clear the problem wasn’t lack of product. Great options already existed if you searched hard enough. The marketplace was oversaturated by green-washed brands, overshadowing a handful of devoted and transparent manufacturers. This revelation paired with a trip to Bali’s plastic covered beaches, and my intro to surfing led me to redirect Algae’s mission.

Growing up in a frugal mid-western home, raised on family trips to the lake and the philosophy that you can purchase almost anything second-hand, naturally groomed me for a water-loving, simple life.

I built Algae because it was missing. It was important to me to ensure the products I purchased to do the things I loved - surfing, hiking, camping, traveling - were respecting the environments I play in. There was no trusted marketplace for this. I was looking for transparency and a place that approached sustainability holistically. So we built it, and are doing it.

There are so many important issues, but climate change can cause irreversible damage at a global level. It puts all lives at risk with increased natural disasters, worsening air quality, and wars over resources. Algae is my effort to provide a better option, to help neutralize human impact. If you’re going to buy these things anyway, let us make sure it has the littlest environmental impact.

xx - Niki

OUR FOUNDER

OUR FOUNDER

Having built a successful career in Design and Product Development, the original plan for Algae was that of a manufacturer of sustainable products. After a bit of research it became clear the problem wasn’t lack of product. Great options already existed if you searched hard enough. The marketplace was oversaturated by green-washed brands, overshadowing a handful of devoted and transparent manufacturers. This revelation paired with a trip to Bali’s plastic covered beaches, and my intro to surfing led me to redirect Algae’s mission.

Growing up in a frugal mid-western home, raised on family trips to the lake and the philosophy that you can purchase almost anything second-hand, naturally groomed me for a water-loving, simple life.

I built Algae because it was missing. It was important to me to ensure the products I purchased to do the things I loved - surfing, hiking, camping, traveling - were respecting the environments I play in. There was no trusted marketplace for this. I was looking for transparency and a place that approached sustainability holistically. So we built it, and are doing it.

There are so many important issues, but climate change can cause irreversible damage at a global level. It puts all lives at risk with increased natural disasters, worsening air quality, and wars over resources. Algae is my effort to provide a better option, to help neutralize human impact. If you’re going to buy these things anyway, let us make sure it has the littlest environmental impact.

xx - Niki